POP-UP STORES BUZZ

Published Sunday, May 01, 2005

“Pop-up,” or temporary stores, are there to just generate market buzz for a new product or a new line, right? Well, Kevin Appelbaum, managing partner for consulting firm Hawk Hill Advisors believes they have another, equally valuable, use. “I would describe their historical uses as promotion,” says Appelbaum. “Our view is that there is much more you can do with the pop-up store concept, such as getting information from the consumer.” Generally, pop-ups have short leases that run for weeks or months, after which the stores quickly disappear. Hawk Hill however is currently working with several unnamed clients ...

To continue reading this article, please register or login – it’s quick and free…

Member Login

Email Address:

Password:

Remember me

Forgot password? Need Help?

Enter your email address below, and we'll email your password.

Email:

Are cookies enabled in your browser?

This site uses cookies and session data to keep track of your name and preferences while you're logged in. You cannot login without enabling cookies.

One Step Registration

Fill out the form below for instant access to the page you’ve requested.

Website members also receive access to our entire archive and may apply for a complimentary subscription to our print magazine.

All fields are required Personal Info

Email Address Required Must be a valid email

Password Required Passwords must match

Confirm Password Required

First Name Required

Last Name Required

Company Name Required

Job Title Required

Zip/Postal Code Required

Country Required

Retail Traffice Online Enewsletter

Yes! I wish to receive Retail Traffice Online Enewsletter for FREE
* Free to qualified subscribers only.
No thanks

Remember me

Submit the form for instant access to the page you've requested.

Traffic Court Blog

Take Our Survey

The stakes have never been higher for commercial real estate borrowers and lenders. To develop an accurate snapshot of the overall lending climate, we need your help! Take the Exclusive Borrower Trends Survey and be entered into a drawing for one of two $100 Visa gift cards. Enter the Exclusive Borrower Trends Survey.

When the Landlord Can�t Pay the Mortgage

Podcast In the face of the biggest financial crisis and deepest recession since the Great Depression, retail landlords are increasingly falling behind on mortgage payments or defaulting entirely. Owners are facing great difficulties refinancing debt. One major source of financing�commercial mortgage-backed securities�is no longer available. And the lenders that are still in the market have dramatically tightened underwriting standards.

Resources

Blogs

Here's where we will have a new, frequent conversation with our readers alerting you to the interesting (and sometimes oddball) things we see every day as we scan the horizon of the retail real estate business

Blog Home

Retail Architecture Review 2009

Retail Architecture Review 2009: Welcome to the third edition of Retail Traffic�s Retail Architecture Review. This supplement includes our 20th Superior Achievement in Design and Imaging Awards and our annual Leaders in Retail Architecture supplement.
View the full listing