Pent-up Desire to Shop Drives Improved Sales Performance for U.S. Retailers

Published Tuesday, March 16, 2010

As the employment picture stabilizes and the stock market posts moderate gains, consumers that have denied themselves all indulgences for the past two years are starting to come back into stores, new data suggests. When the ICSC published its February same-store sales figures earlier this month, the 3.7 percent gain marked the third month in a row that sales were up from last year’s levels. No doubt the improving statistics are partly due to the fact that the comparisons are to one of the worst sales years on record. In addition, there is an inherent “survivor ...

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