Digital Signage Comes to Life

A special report to Retail Traffic from sister publication Multichannel Merchant. If you visit a Justice store, you may notice large plasma screens showing the latest video from Jonas Brothers. When the song is over, an ad for an apparel or accessory item sold at the retailer targeting tween girls pops up, and then perhaps a 30-second spot for an upcoming movie release is aired. You're not watching MTV. You're watching The Tween Network, an in-store video network launched earlier this year by Tween Brands in 600 of its Justice and Limited Too ...

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Retail Architecture Review 2009: Welcome to the third edition of Retail Traffic�s Retail Architecture Review. This supplement includes our 20th Superior Achievement in Design and Imaging Awards and our annual Leaders in Retail Architecture supplement.
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