Limited Brands May Dispose Of Limited Stores Division

Published Thursday, October 23, 2003

Limited Stores' days could be just what the name says "limited." The apparel phenomenon that launched in 1963 and became the epitome of women's specialty retailing in the 1980s hasn't generated an operating profit since 1993 and has piled up losses totaling more than $400 million since. Now, pundits are speculating that the Limited Brands division, which now includes only 347 stores, could sell to a strategic or financial buyer for $100-280 million. The rumors were fanned at Limited Brands' analyst day conference in Columbus, Ohio, yesterday, where the company's management team presented its plans for 2004 growth ...

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