No More Regional Brands For Federated; Retailer Makes Macy's A National Chain

Published Sunday, May 25, 2003

It started in the south with Rich's-Macy's. Now, Federated Department Stores is converting all of its regional brands to the Macy's moniker from coast to coast. Last Thursday, the chain announced its Burdines, The Bon Marche, Lazarus and Goldsmith's stores will all be renamed with a hyphenated Macy's. Federated's Bloomingdale's division will be the company's only division without a Macy's nameplate attached. Changes will occur at all divisions on August 1, excluding Burdines, which will convert on February 1. Federated says it will spend $100 million of its $650 million total reinvent budget for 2003 on updating flagship ...

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