Information Provider Hones in On Daytime Shoppers

Published Monday, February 22, 2010

As retailers look at opening new stores again, they are proceeding with more caution than ever in finding sites. To help them in the process, site selection firms provide an array of relevant information, from average household incomes to psychographic shopper profiles to the number of stores competing chains operate in a given trade area. Most of these metrics, however, focus on the full-time residential population, which makes up only one component of a retailer’s potential customer base. MapHome, a Rhinebeck, N.Y.-based information and data provider, has come up with a way to measure another potential ...

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