Super Saturday Nor’easter Might Leave a Lasting Impact on Holiday Sales

Published Tuesday, December 29, 2009

The ill-timed snowstorm that hit the Northeast and parts of the Midwest the weekend before Christmas made a dent in sales this holiday shopping season, one that might not be completely wiped out by huge after-Christmas discounts, according to industry insiders. Retail traffic on Super Saturday 2009, which is usually one of the busiest days of the year for retailers, was down 12.4 percent compared to last year, according to ShopperTrak, a Chicago-based research firm. The storm cost U.S. retailers at least $2 billion in sales, according to estimates from Planalytics, Inc., a Wayne, Pa.-based provider of business ...

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