Site Analytics Helps Retailers Look at the Big Picture (5/13)

Published Wednesday, May 13, 2009

Today, few retailers would argue with the fact that finding the right site selection strategy is no easy feat. The U.S. retail landscape is littered with chains that seemed to have found the winning formula a few years ago only to end up closing hundreds of stores in recent months. Some of the closures are due to the weak economy. In other cases, retailers chose the wrong markets or opened too many stores in close proximity to each other and ended up cannibalizing sales. Whatever the cause, such mistakes can be extremely costly. One of the goals of ...

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